Facebook development for brands
8 March 2008, by Karl Bunyan
...a list of learnings on what made [Facebook applications] successful, often it included being flexible, quickly iterating, not listening to individual opinions or getting approvals, just launching them, and experimentation. It was very clear to me that that behavior is the opposite of large brands, who want safety, low risk, and pre-written plans. 
Interesting points made in this article For Success, Facebook Marketing Requires Risk Tolerance by Jeremiah Owyang, a “web strategist”, on how (successful) Facebook application development as a process may be difficult for big brands to adapt to given the high level of risk and the requirement for iterative development.
March 8, 2008 at 1:43 pm
Filed in: Sales & Marketing
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