Exponetic

Exponetic at the London Technology Summit

13 March 2008, by Karl Bunyan

Exponetic's director Karl Bunyan will be appearing on the panel for London Business School's Technology Summit on Friday 13th March.

Exponetic’s director Karl Bunyan will be appearing on the panel for London Business School’s Technology Summit on Friday 13th March. The theme of the event is “Monetising Social Networks” and the panel is entitled “Social Dynamics”. It’s intended to be a discussion of where will success fall within the social network space and whether anyone will “win” from the current crop of Facebook, MySpace, Google, Bebo etc.

More details on the event can be found here.

March 13, 2008 at 10:16 pm
Filed in: Business & Management, Sales & Marketing
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Facebook development for brands

8 March 2008, by Karl Bunyan

...a list of learnings on what made [Facebook applications] successful, often it included being flexible, quickly iterating, not listening to individual opinions or getting approvals, just launching them, and experimentation. It was very clear to me that that behavior is the opposite of large brands, who want safety, low risk, and pre-written plans.

Interesting points made in this article For Success, Facebook Marketing Requires Risk Tolerance by Jeremiah Owyang, a “web strategist”, on how (successful) Facebook application development as a process may be difficult for big brands to adapt to given the high level of risk and the requirement for iterative development.

March 8, 2008 at 1:43 pm
Filed in: Sales & Marketing
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