Facebook application growth
28 October 2007, by Karl Bunyan
Exponetic have been developing Facebook applications for nearly three months now. Currently we have nearly 180,000 users with our applications installed, and growing all the time. 
Three of Exponetic’s Facebook applications are starting to take off to quite a degree now. In order, we have:
- Six Degrees of Separation: Currently just over 140,000 users, and generated nearly 900,000 page views over the past month.
- Which Vegetable Are You?: This has grown from nothing to 36,000 users in 2 weeks.
- Catch!: This one’s struggling more but has just over 1,500 users in 2 weeks.
It’s been an interesting experiment seeing what Facebook users like to see in their applications. At one end of the scale there’s usefulness and interest (as Six Degrees has some of), and at the other there’s fun and minimum effort, which Which Vegetable? covers. Catch!, on the other hand, has some good functionality but just isn’t quite viral enough yet. We’ll be putting some effort into that over the coming weeks to see if widening the interaction between friends will give it a push.
There are plenty more Facebook applications queueing up to be developed, both from ourselves and clients, and everyone’s learning more and more with each one.
October 28, 2007 at 1:38 pm
Filed in: Sales & Marketing, Programming
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