28 October 2007, by Karl Bunyan
Exponetic have been developing Facebook applications for nearly three months now. Currently we have nearly 180,000 users with our applications installed, and growing all the time. 
Three of Exponetic’s Facebook applications are starting to take off to quite a degree now. In order, we have:
- Six Degrees of Separation: Currently just over 140,000 users, and generated nearly 900,000 page views over the past month.
- Which Vegetable Are You?: This has grown from nothing to 36,000 users in 2 weeks.
- Catch!: This one’s struggling more but has just over 1,500 users in 2 weeks.
It’s been an interesting experiment seeing what Facebook users like to see in their applications. At one end of the scale there’s usefulness and interest (as Six Degrees has some of), and at the other there’s fun and minimum effort, which Which Vegetable? covers. Catch!, on the other hand, has some good functionality but just isn’t quite viral enough yet. We’ll be putting some effort into that over the coming weeks to see if widening the interaction between friends will give it a push.
There are plenty more Facebook applications queueing up to be developed, both from ourselves and clients, and everyone’s learning more and more with each one.
October 28, 2007 at 1:38 pm
Filed in: Sales & Marketing, Programming
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9 October 2007, by Karl Bunyan
From O'Reilly: Only 45 applications have more than 100,000 active users. The bad news, alas, is in our report: 87% of the usage goes to only 84 applications!
This article from O’Reilly on the long tail of Facebook applications ties in with some of the comments I made on the Exponetic blog a few weeks ago comparing Web 1.0’s history with Facebook’s own progress.
The key points are:
- Some applications are getting huge traffic
- The majority of applications aren’t
- Only 45 applications have more than 100,000 active users
100,000 users is still a lot of people (bearing in mind an active user is one who visits at least once per day).
As I originally said, I believe the best prospect is not in creating one killer viral application but in working towards a suite of applications. That’s the way to make the long tail work.
The long tail of Facebook applications
The Facebook platform: Web 2.0 or Web 1.0 a second time around?
October 9, 2007 at 2:49 pm
Filed in: Business & Management, Sales & Marketing
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4 October 2007, by Karl Bunyan
From Techcrunch: "In this article i'll explain how to use Facebook to make a big impact on your business, and why it's substantially different than any other social network that's come before."
This Techcrunch article on Facebook strategy is an interesting read. It not only covers the area of Facebook applications but also creating profiles, using networks and groups, and attempts to look into the future for how to monetise the growing social networking phenomenon.
Business networking on Facebook may not be the primary reason for joining, and if it is then Facebook may not be the place to be, but it’s certainly an area that can’t be ignored. Even status updates, imported blog posts, events and discussion board posts say something about what you’re doing and where. As another marketing and PR stream it has the potential to be a very low effort/return channel.
October 4, 2007 at 12:04 pm
Filed in: Business & Management
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