Exponetic

Google Page Creator - friend or foe?

23 February 2006, by Karl Bunyan

Google have launched an online web page creation program. It may turn out to be a good thing for those who can actually provide a high value, high quality consultancy service.

Google have launched an online web page creation program. The idea isn’t that new as all kinds of portals have been offering simple ‘create a web page’ wizards for years, but Google’s looks to be pretty good compared to most of those, and of course with the weight of Google behind it then we can’t really ignore it.

Initially, it may seem ‘oh my god, they’ve knocked the bottom out of the market!’. However, on reflection it may turn out to be a good thing for those who can actually provide a high value, high quality consultancy service. By providing a way for people who just want to put up anything online and aren’t too bothered about how it comes across it provides a free route to that. This isn’t taking away any of our clients, but it is stripping away the clients of the hobbyist with a dodgy copy of Dreamweaver who doesn’t mind building a website for £50.

No serious company is going to want a website address of http://yourgmailusername.googlepages.com in any case. So it could be that the only thing that Google’s new Page Creator service may end up doing is creating another barrier to entry at the bottom of the market and strip out a few people who really shouldn’t be here in the first place.

Google Page Creator

February 23, 2006 at 11:09 am
Filed in: Business & Management
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Google bans BMW

6 February 2006, by Karl Bunyan

A BMW spokesman admitted the company used the doorway pages, a practice known as search engine optimisation and banned by Google.

Google has reduced BMW’s page ranking to 0 because of its use of
doorway pages (pages full of links that are pretty much useless to the
user). Unfortunately, the article isn’t going to help genuine SEO
companies much:

A BMW spokesman admitted the company used the doorway pages, a practice known as search engine optimisation and banned by Google.

BBC NEWS | Technology | BMW given Google ‘death penalty

February 6, 2006 at 11:07 am
Filed in: Sales & Marketing
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Mike Davidson: Lessons From The Roundabout SEO Test

3 February 2006, by Karl Bunyan

This blog posting by Mike Davidson gives an interesting view of SEO and standards-compliant code. It's not exactly an exhaustive scientific test, nor is it meant to be, but it's an interesting and entertaining read.

This blog posting by Mike Davidson gives an interesting view of SEO and
standards-compliant code. It’s not exactly an exhaustive scientific
test, nor is it meant to be, but it’s an interesting and entertaining
read.

Mike Davidson: Lessons From The Roundabout SEO Test

February 3, 2006 at 11:06 am
Filed in: Sales & Marketing
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